In 2010, Jordan sports as the FIBA FIBA (global) licensed products official partners,
which will continue
to strengthen the Jordan brand basketball assets. In 2011, for the first time Jordan sports
sponsored international
running events, become the Lanzhou International Marathon and Zhuhai international marathon match the world's top official partners, to speed up the layout of running products market. The same
year, Jordan sports became a senior partner and equipment partners
of the people Republic of China the twelfth
Olympic Winter games.
In 2011 June, Jordan sports officially announced, successfully signed with NBA
star and captain of the rocket team spokesman
chuck Hayes, officially became the first official image Jordan sports under the flag. In shaping the brand
image at the same time, Jordan insist on social welfare support and input, won praise from all walks of life, establish a good public image: in 2006, Jordan
sports
signed an agreement with the Chinese Fashion Association, CO
organized "for five consecutive years Jordan Cup"
China sports equipment design contest, to cultivate more talents to promote the domestic sports equipment design level; in 2011 Jordan
launched the new
five year
competition plan, continue to promote and development characteristics of China national sports in the sports equipment design.
In 2008 May, Jordan sports donated more than 500 yuan, Sichuan earthquake aid to fight against the disaster, give the most sincere love for the people in the
disaster areas; in July the same year, Jordan sports
spend 10000000 yuan
and Chinese Youth Development Foundation jointly set up the "project hope, Jordan
happy sports fund", by
more than 100
hope primary school
provides sports equipment
the construction, "Happy Sports garden"; in 2011
Jordan sports again invested 10000000 yuan, the development of sustained attention to youth
about students with body and soul, let every child can enjoy a happy
movement.
The world, a total
of native Qi into.With
the Chinese economic take-off, Jordan sports facing more drastic challenges, but also usher in a new development opportunity. Today, Jordan sport is the accumulation of multi talentes,optimize
a variety of
resources, towards the "strategic goal to become China most influential sports brand". The vigorous
development of
the sports industry
Chinese is fertile soil Jordan sports development, sports
and Jordan growth
will also promote
the progress of China sports industry. Future Jordan
sports, will continue to "taken from society, with
the
society" concept, and constantly open up, forge ahead, to create a
competitive one
hundred years of
national brands, torrent Yong Jin, sailing in the era of
innovation
tide, and
partners to join hands in
the cast China sports industry brilliant.